Recently I reviewed all of our Google Analytics goals for statesupply.com. One note of caution that I want to convey centers around the goal destination, particularly when using funnels for destination type goals. Goal funnels in Google analytics are a {…}

It recently occurred to me when I was in a particularly devious mood that because Google Analytics is entirely driven off of JavaScript, anyone who knows how to view your page source can see what UA number is being passed {…}

I’m in the process of creating a handful of custom dashboards in Google Analytics to highlight data that matters to me for State Supply. Channel Groupings are an important dimension that I track in Google Analytics. Specifically, I am interested {…}