A while back I looked in to implementing Google Tag manager so that marketing folks at my company could manage custom events in Google Analytics. Beyond custom events, I’m not sure what Google Tag Manager does (it’s been a while {…}
Recently I reviewed all of our Google Analytics goals for statesupply.com. One note of caution that I want to convey centers around the goal destination, particularly when using funnels for destination type goals. Goal funnels in Google analytics are a {…}
It recently occurred to me when I was in a particularly devious mood that because Google Analytics is entirely driven off of JavaScript, anyone who knows how to view your page source can see what UA number is being passed {…}
I’m in the process of creating a handful of custom dashboards in Google Analytics to highlight data that matters to me for State Supply. Channel Groupings are an important dimension that I track in Google Analytics. Specifically, I am interested {…}